Blimpie® Lightens up with New Healthy Menu

Release Date: July 19, 2010

SCOTTSDALE, Ariz. (July 19, 2010) – Blimpie®, the sub shop known for slicing it fresh, is introducing a new menu line encouraging healthy, active lifestyles called The Lighter Stuff. Featuring six new items, The Lighter Stuff menu will be available in all participating Blimpie locations nationwide beginning July 19.

To mark this healthy step, Blimpie has teamed up with pro football running back Chris “Beanie” Wells to share the news about The Lighter Stuff offerings. Beanie Wells, a strong and very fit athlete, is the epitome of health, and the ideal choice for the official spokesperson for Blimpie’s health-conscious campaign. The Lighter Stuff menu is comprised of six deliciously healthy items, all less than 400 calories and six grams of fat.

“Being a professional athlete, nutritious, wholesome meals are an important part of my daily routine,” said Wells. “Now with The Lighter Stuff menu, Blimpie has made it even easier and tastier for me to stay on point with my health and fitness goals. I love all the options from The Lighter Stuff menu, but my favorite sub is the Deli Trio.”

The following items are featured on The Lighter Stuff menu:

• Deli Trio Sub: Slow-cured ham, oven-roasted turkey, top-round roast beef with tomatoes, lettuce and onion - 330 Calories for 6" Sub
• Asian Teriyaki Chicken Sub: Served hot – Grilled chicken breast and onion in a sweet teriyaki sauce - 370 Calories for 6" Sub
• Veggie Salad Sub: Lettuce, tomato, onion, banana peppers, roasted red peppers, black olives and vinegar - 270 Calories for 6" Sub
• Turkey and Sweet & Spicy Mustard Sub: Oven-roasted turkey, tomato, lettuce, onion and sweet & spicy mustard - 340 Calories for 6" Sub
• Ham and Pepper Relish Sub: Slow-cured ham and tomatoes topped with a relish of banana, sweet and red peppers and black olives - 330 Calories for 6" Sub
• Buffalo Chicken Salad: Crisp lettuce blend topped with buffalo chicken breast, tomatoes, onion and banana peppers - 170 Calories (No Dressing)

“It’s becoming increasingly important for restaurants to offer healthier menu options, but never at the expense of taste,” said Nola Krieg, R&D Chef for Blimpie. “The Lighter Stuff menu delivers with a handful of delicious subs and a salad. We skimped on the calories, but not on the taste!”

Every sub and salad at Blimpie is made with fresh-sliced meats and crisp vegetables. The quality of the ingredients adds to the nutritious value and appetizing taste. With the freedom to customize any sub or salad, Blimpie customers can make any item on the Blimpie menu healthier by asking for no cheese and/or dressing and adding extra veggies.

“I order my subs with extra pickles. It adds taste without adding any significant fat and calories,” said Krieg on her trick to a nutritiously delicious sandwich.

Visit Blimpie’s official Facebook page at www.facebook.com/blimpie to see what makes Blimpie a slice above the rest.

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